Image & Opportunity – Making the Connection

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We would like to believe that we are not judged by our appearance: but we are. And we are judged quickly. Studies indicate that interviewers form an opinion of you in 30 seconds; an opinion that is difficult to change.

If a recession keeps going our working wardrobes begin to wear out and it is hard to find the money to refresh your image. A few thoughts on-

Image and Opportunity

Change your attitude about shopping and make it a career skill buying only what you need.

This is not as easy as it sounds as we tend to shop as a sport, as a social activity, as therapy or as a response to boredom. We cannot afford to indulge ourselves as shopaholics in a recession.

Begin by-

Taking out everything that you have for the fall/winter season. Make a list of the pieces that are missing.

Write the list on a credit card sized piece of paper and put it in your wallet. The idea is to only buy what is on the list.
A bargain is not a bargain if you do not need it.

If larger pieces are needed, like a suit, buy very neutral colors as they are not remembered as easily. You may face several interviews at the same company. If you have a neutral suit of good quality the look can be changed by a different shirt,tie, scarf etc.

Should you have the latest fashion? A touch to show you are aware and up to the minute but keep fashion to the least expensive items. Keep in mind that fad and fashion are different. A fashion may last through a few seasons but a fad has a fashion span of weeks or months. You can google the european fashion collections to see what is going to be in style next season.

If conservative is not you remember that this is a career uniform not an expression of your inner diva.

There are usually lots of sales in a recession. Buy the best quality you can. Better fabrics last and take alterations more successfully.

Wear good shoes in perfect condition.

An old modeling trick is to buy an inexpensive outfit and put very expensive buttons on it. Instant upgrade.

Check your area for second hand design stores. Not everyone is hit by bad times. Many still buy excellent clothes, wear them once and take them to second hand stores.

If you have friends who are your size and have a good wardrobe try on what they have so if a second interview outfit is needed you just rush over and pick it up.

Many women feel more confident when they use very expensive personal care and makeup products but in reality there is not that much difference between high end and middle range except the price. Many are made in the same facility. You can save many dollars by switching brands.

However, a good haircut is worth the difference in price. It will look better much longer and that may actually make it less expensive.

A designed business card is a must. Never use an old card with your new number added in pen!
Wizard Graphics at www.wgiprint.com has some great specials.

They are are very efficient, professional, pleasant and cheap!

The most important part of the well crafted look is your attitude. Sell the image!